Email Marketing

It’s been around seemingly forever, yet email remains one of the most effective and powerful strategies in a marketer’s digital toolbox. It is one of those marketing tactics that is easy to do, but not so easy to do well. Our email marketing experts will help to grow your list, create compelling content and professional design, and test strategies to drive engagement. We do more than write snappy copy and hit the send button. We produce results that matter to your business.

Our Experts

Emily Bandt

Digital Marketing Team Lead

Anne Cotter

Director, Sales & Marketing

Paige Logemann

Search Marketing Specialist

Other Services

Our Process

We create full service email marketing campaigns that continue delivering ROI. Our email marketing process includes researching your audience, creating content workflows, designing templates, copy writing targeted content, and developing landing pages. Our goal is to create email campaigns using targeted content workflows, marketing automation, and downloadable resources that move your prospects further down the funnel.

We Are Experts In:

MailChimp
Constant Contact
Campaign Monitor
Vertical Response
Pardot
Click Dimensions

Email Marketing Strategy

Email Marketing is a fast and cost-effective way to send highly targeted messaging to your customers and prospects. Our email marketing specialists have been successfully creating email campaigns that deliver returns each and every time. From designing and building beautiful email templates that work in every email client and crafting attention getting messaging, to strategizing on proper techniques and timing, everything we do is intentionally designed to attract visits to your website, increase conversions, and ultimately boost your business. Using the email campaign software of your choice, or one we recommend based on your business needs, we will help with segmentation of your database so you can begin to send targeted emails that address the needs of each segment, garnering you an enthusiastic audience.

Drip E-Mail Campaigns

Modern email marketing best practices include the use of automated campaigns that trigger when a prospect or customer takes a certain action on your website – like downloading a white paper or some other form of value added content. These campaigns, called “drip marketing” send emails related to the service or product they have already demonstrated interest in at specific intervals. Unlike email blasts, drip campaigns offer conversion points that align with your buyer’s journey. They walk buyers through the process by providing enough information so they feel they have done their research and evaluated their options simply by reading the great emails you have been sending.